As Senior Designer at The Athlete's Foot, I lead the end-to-end creative direction, ideation, and rollout of 360-degree retail campaigns spanning in-store print, video, digital, web, and social media channels. In this role, I concept photoshoots, motion graphics, and digital assets while collaborating directly with global footwear brands and internal stakeholders to execute high-impact co-branded marketing initiatives. Alongside managing the complete production of physical in-store collateral, I direct digital strategy to elevate website content and mentor a Junior Designer who drives digital asset execution.