NSW Government
Dept. Of Education
Every Day Matters TVC
Role: Tech. Director & Editor

A series of TVC’s, building on the NSW DOE Every Day Matters campaign,
that speak to parents about what their children may miss out on by taking a day off school.

Through our thorough research via focus groups, individual interviews and supplied data from the DOE, we found our target demographic - Millennial parents, are largely unmoved
on the issue of truancy, as they believe firmly they can always just catch up online.

However, missing out on social moments is what parents
feel have the greatest impact on their child’s wellbeing.