LG MoodUp at Vivid Sydney 2023
Role: Concept, pitch,
videography and print design.

LG approached my team to create an interactive exhibition that would way-find the journey of Vivid attendees
and promote the new LG MoodUp Fridge; a smart fridge that changes it’s vibe depending on your mood. 

Working alongside an experiential agency for this activation, I was very involved in every step, from the initial pitches,
to covering all design for the marketing and on-site design elements to shooting footage for news and media channels. 



The above case study video was filmed and edited by me during the production process.