Art Direction
LG for Vivid Festival 2023
A full rebrand connecting tactile packaging with a kinetic screen language.
Client
LG
Role
Senior Creative
Year
2023
The Brief
LG approached my team to create an interactive exhibition that would way-find the journey of Vivid attendees and promote the new LG MoodUp Fridge; a smart fridge that changes it’s vibe depending on your mood.
Working alongside an experiential agency for this activation, I was very involved in every step, from the initial pitches, to covering all design for the marketing and on-site design elements to shooting footage for news and media channels.