Motion + Print
Asics Novablast 6
Photography direction, post-production, animation and installation.
Client
The Athlete's Foot - Asics
Role
Art Director & Graphic Designer
Year
2026
For the Novablast 6, we lean into the energy suggested by the name itself. This concept moves outside Asics brand templates to create an immersive, astral-inspired aesthetic that differentiates this faster, higher energy model, with a younger demographic from the rest of the lineup.
By anchoring the campaign in the range’s hero colors, we use the bright blues and pinks to create high-impact distinction across all print and digital touchpoints. The result is a bold, cohesive look that honours the brand while giving this specific model a standout identity.
This print campaign rolls out across 100+ stores in AU & NZ with select stores receiving elevated window treatments that include specialty decals and window animations. As illustrated in my above concept deck, I had pitched the idea of an infinity window installation, which we loved, but this was well over budget. We improvised with a window screen treatment that emulated an endless blue portal and brought the product branding out of frame and onto window decals.
DIGITAL ASSETS
Desktop view
Mobile view
Product landing page
